Le Boat and Hoseasons join forces to increase awareness of self-drive boating holidays in the UK

Le Boat and Hoseasons have joined forces to sell UK boating holidays on the River Thames and the Caledonian Canal in Scotland. Le Boat is delighted to work with Hoseasons as staycation holidays remain popular, with early booking revenues increasing by 17% compared to last year.

Le Boat is the number one provider of inland water boating holidays in the UK, Europe, and Canada, bringing together more than 50 years of experience, expertise, and memories. The operator has a fleet of large self-drive cruisers, allowing entire families, and groups of friends, to stay on board and explore their chosen region. Le Boat’s fleet is divided into Budget, Comfort, Comfort Plus and Premier, meaning all funds can be catered for. This rekindled partnership demonstrates Le Boat’s commitment to its sales efforts across its international territories, ensuring sales initiatives to drive revenue growth and expand the brand’s presence globally.

Founded in 1944, Hoseasons is one of the UK’s leading self-catering accommodation specialists and is part of Awaze – Europe’s leading managed vacation rentals and holiday resort business. The company accommodated more than 2.1 million holidaymakers and more than 170,000 pets every year. It offers a wide range of holiday experiences, from last-minute romantic getaways to large groups, family breaks or those celebrating a special occasion – meaning it aligns well with Le Boat.

Cheryl Brown, Managing Director of Le Boat, says: “We’re delighted to be working with Hoseasons to sell UK boating holidays on the River Thames and Caledonian Canal. Hoseasons has an incredibly loyal and well-suited customer base; we look forward to reaching, and inspiring, even more guests. Staycation holidays represented 50% of our UK source market business last year; now is the perfect time to work with a UK-based travel market to make sure this trend continues into 2024 and beyond. Le Boat’s boating holidays can be whatever you want them to be, from a full-on action-packed adventure to a slow-paced relaxing chance to unwind. With no previous experience necessary, boating holidays can be enjoyed by anyone”.

Luke Hansford, Senior Vice President (Supply UK), from Hoseasons, says: “We are delighted to be working in partnership with Le Boat to bring their boating breaks on the River Thames and Caledonian Canal to our customers. As the number one provider of inland water boating holidays in the UK and Europe, they align with Hoseasons and the Awaze group, and we are delighted to offer their diverse range of boating holiday experiences to our millions of customers who book their UK staycation with us every year. As we enter 2024 and, in turn, our brand’s 80th anniversary year, we are excited to work with Le Boat, which also boasts a long history of providing memorable boating breaks and inspiring the next generation of boating holiday customers.”

For more information about Le Boat, please call +44 (0)23 9222 2177 or visit www.leboat.co.uk/