For enthusiastic skiers teased by the gradual release of early snow photos from the world’s ski resorts, who wait impatiently for the first public gondola rides up to the snowy summits, last week’s Ski & Snowboard Show, London provided them with a four day event to channel their excitement for the upcoming season.
The show has been running for forty years but this year marked the first time in Battersea Park. Husky dogs, ski kit and merch, representatives from the ski industry, snow angel massages and of course alpine food and drink aplenty could all be found in the purpose built event space of Battersea Evolution, outside which a 50 foot snow dome was constructed to showcase some of the very best freestyle skiers and snowboarders.
Lynsey Devon, Heaven Publicity’s MD said “Wow the show has totally been transformed and well done to the Telegraph. Loved the vibe as I felt it catered for skiers but more importantly for me personally…snowboarding was right up there on the agenda”
If you missed out on the event or simply want to relive it, read on to find out our highlights of this year’s show.
Change of venue = room for big improvement
Moving the show from Earls Court to Battersea Park allowed plenty of outdoor space for some al fresco ski frenzy. On arrival, after a decent stroll through the park, guests were greeted by an enormous ski slope where pro-rider stunt demos and international competitions, The BRITS and The London Ride, could take place.
At regular intervals, guests could watch on in awe as the freestyle riders performed their tricks on Mount Battersea. Everybody got a chance to see some of the best freestyle action without having to leave London.
What’s more, athletes from the British Ski and Snowboard Team including Jamie Nicholls, Katie Omerod and Aimee Fuller were at the show to sign posters and answer questions for fans.
Check out our Instagram page to see some of the tricks
Alpe d’Huez make great beer!
The best kept secret of Alpe d’Huez was revealed at the Alpe d’Huez grand domaine Ski stand on Thursday. Lucky guests could quench their thirst (well almost) and try some of La Sarenne Blonde, a light beer named in reference to the Sarenne Blonde glacier, the majestic ski slope and the river of Alpe d’Huez. The brand name “21” refers to the 21 bends of the legendary climb to Alpe d’Huez, a key stage in the Tour de France.
Cerevisaphiles (posh for beer lovers) will be excited to hear that more “21” beers are intended to be locally brewed: a red beer named “La Grande Rousse” in reference to the mountain range and a white beer “The Pic Blanc” in honour of the highest peak in the area that goes by the same name.
Altitude Comedy Festival
The world’s top alpine comedy festival is back with a punch…and some hilarious punch lines too. When Christmas and New Year merriment has come to an end, Altitude Comedy Festival promises to spare us from those dreaded January blues. Their stand gave us a sneak peek of the side-splitting, thigh-slapping fun that is set to ensue this January where guests could get the chance to see notable comedians such as Marcus Brigstocke, Joel Dommett and Andrew Maxwell to name but a few, while having the time of their lives on their Austrian ski holiday.
When? 11-15th January
Where? Mayhofen, Austria
Stay tuned for 2016’s line up and updates here: www.altitudefestival.com
Out in force were the Telegraph’s best mix of professional dancers and models who presented the coolest looks for this season. As well as providing such a vivid, entertaining spectacle of the newest skiwear, the full cat-walk inspired and advised spectators of the upcoming trends. Faux fur fans and those who prefer muted colours will be elated to know that they’re bang on trend for 2015-16.
After the show, guests could then wander over to the exhibitors and immediately get their hands on some of the best skiwear and equipment at the various stands.
Best Party Hot Spot
La Folie Douce has been entertaining après-skiers since 1969 and this year Folie Douce in Val d’Isère won best party hot spot at the Telegraph World Snow Awards 2015. If you haven’t been to the Folie, you are missing out. As the afternoon progresses, the venue gives centre stage to its legendary entertainment, with resident DJs, world-class cabaret acts and musicians creating an epic après-ski atmosphere to entertain revellers until the last lift down the mountain.
In our eyes, Broadway Bar and Grill, Fulham certainly merited this award for Thursday night’s entertainment where Les 3 Vallées® gave us a little taster of what to expect for this year at their God Save The Snow party. Greeted by a small storm of artificial snow, bubbly, oysters and alpine nibbles, a photo booth with retro jumpsuits and some spectacular live entertainment delivered by Folie Douce Meribel, the party heightened everyone’s excitement levels for that first après ski session of the season.
Stay tuned for more UK Folie party action in the upcoming months…
Check out the Telegraph Ski and Snowboard Instagram page for more great shots from the show