Heaven Publicity is excited to announce it has been appointed by La Plagne Tourisme to lead its PR activity in the UK. Heaven Publicity will work with La Plagne to promote it as a winter French Alpine destination, especially for families.
Part of the Paradiski range in the Tarentaise Valley of France and said to be ‘an area with 12 faces and just as many smiles’, guests staying in La Plagne will be spoilt for choice throughout the ski season.
The 12 ‘faces’, or resorts, comprise (from highest altitude to lowest altitude) Plagne Aime 2000 (that reaches 2,100 metres), Plagne Villages, Belle Plagne, Plagne Soleil, Plagne Centre, Plagne Bellecôte, Plagne 1800, Plagne Montalbert, Champagny en Vanoise, Les Coches, Montchavin and La Plagne Vallée (700 metres). Although each has its own charm, style and choice of accommodation – so holidaymakers can select what’s right for them – they all wear the same red woolly hat and are knitted together.
When winter arrives, La Plagne offers 10,000 hectares of ski area across seven magnificent peaks and the Glacier de Bellecôte (reaching 3,250 metres). With access to more than 400 km of slopes, 186 km of cross-country paths and 40 km of ski touring trails there’s never a dull moment. Explore the different villages, take in the spectacular views from Roche de Mio and La Grande Rochette, dine on delicious Alpine cuisine and enjoy a well-deserved drink at the end of the day.
Getting to La Plagne could not be easier: it is within a 90-minute drive from three main airports, Geneva, Grenoble and Lyon. Either hire a car from the airport, book one of the transfer companies or take the bus. Alternatively, La Plagne is one of the ski resorts you can reach easily on the train. Board the train at London St Pancras International and arrive at Aime La Plagne station after a quick transfer at Lille or Paris. Otherwise, snow enthusiasts can always jump in their car and drive to La Plagne using Eurotunnel Le Shuttle or one of the ferry companies to cross the English Channel. There are plenty of car parks once in resort and its free to park a campervan or motorhome.
When working with La Plagne, Heaven Publicity will carry out a series of PR initiatives, targeting leading consumer and travel trade journalists, plus top content creators, across ski, adventure, lifestyle and influencer media. Heaven Publicity will also host a series of experiential press trips to La Plagne, including carefully tailored individual visits to showcase what the destination has to offer.
Heaven Publicity was established in 2011 and is one of the leading destination marketing representation firms in the UK and Europe. The agency has extensive experience working with adventure travel clients, ski resorts and winter sports operators, bringing a wealth of relevant media expertise to the role.
Senior Account Director, Rosie Barcroft, will lead the PR function with Founder and Chief Executive, Lynsey Devon.
Lynsey says: “We’re thrilled to be working with La Plagne Tourisme to promote this year-round destination. Although it’s renowned for its ski slopes, spectacular views and summer sports, not so many people know about the fact it offers experienced skiers sunrise touring expeditions, that it is home to France’s only bobsleigh and skeleton track, that families can imagine they are secret agents and enjoy the slopes even more by signing up to an augmented reality game or how passionate everyone is to preserve the resorts’ many miracles of nature including its 15 different species of protected flowers. We look forward to sharing this huge potential (even more important following Coronavirus) with a wide range of relevant media to increase visitor growth in 2020 and beyond”.
For more information on La Plagne, please visit https://en.la-plagne.com or call 04 79 09 02 01. Alternatively, please find their latest press pack here: https://en.calameo.com/read/005660176f1f12a458b11
La Plagne’s ski season begins on 12 December 2020 and ends on 30 April 2021.
A six-day lift pass for La Plagne costs €276 / £249 per adult or €221 / £199 per child (age 5-12 inclusive).
A six-day lift pass for Paradiski costs €315 / £284 per adult or €252 / £227 per child (age 5-12 inclusive)