With 25 years’ experience representing tourism and lifestyle businesses around the world, Lynsey is one of the UK’s best known and most respected names in travel PR. Having spent two decades establishing Hotelplan as a leader in the luxury ski, city breaks and villa fields, she set up Heaven Publicity in 2012 after overseeing PR for TUI Travel PLC’s Specialist Activity Sector and its acclaimed stable of 104 companies.
There are few travel-related areas that haven’t benefitted from Lynsey’s invaluable expertise already. What’s more, she’s as comfortable promoting charity events and retail brands as she is pushing hospitality and tourism-related companies – a skill that ensures the Heaven team is equally confident securing print, digital and broadcast coverage outside the traditional travel pages as well as within them. Plus, she is consistently asked to share her vast knowledge with others, and is a regular on the judging panel at the World Snow Awards, presented by the Telegraph Ski & Snowboard Magazine; further proving her talents and expertise as ‘Snow Queen’.
With her exuberant personality, unrivalled black book of media, blogger and celebrity influencers and passion for new experiences, Lynsey’s hands-on approach could be exactly what you need to inject energy into your business.
With more than 30 years’ experience in adventure travel, passionate Francophile Catherine is a fun-loving, sun-seeking shopaholic whose colourful vices include red wine, blue cheese and anything pink and/or sparkly!
Catherine’s career was marked from an early age when she told her primary school teacher that she intended to “write travel brochures” when she grew up. Fast forward through a Modern Languages degree, a season as a Campsite Courier (in the days when people actually wanted tents), various Operations and Marketing roles, multi take-overs and restructures, and Catherine took over as Managing Director of specialist Cycling & Walking Tour Operator, Headwater.
A natural leader, with infectious energy, Catherine is now devoting her time to doing what she enjoys best – promoting her love of the “real” France and the Med (food and wine, the great outdoors, art history, fashion and design) to anyone who will listen.
Charlie Dyer has been working in the travel PR industry for more than nine years. Because of travel clients’ needs and wishes, other sectors she’s worked in are food, wellness, culture property and business. She has launched hotels into the UK market, hosted international press trips with key media, engaged influencers to enhance a brands profile and regularly works with companies to build their guidelines, which include positioning, strategy and copy writing. Clients Charlie has worked across are: Lime Wood Hotel, The Pig Hotels, onefinestay, Consensio, Wild Frontiers, Kitzbühel Tourism and COMO Hotels & Resorts. She likes to keep active in her spare time; she’s run five marathons and skis every winter.
Chloe has over 13 years’ PR experience, starting her career at top 20 global agency Porter Novelli. She moved in-house to TUI Group in 2011, spending five years as PR Manager for Thomson, First Choice, Thomson Airways and Thomson Cruises focusing on generating coverage for the brands in the travel pages and beyond. She also has extensive experience in crisis communications, with developing the appropriate messaging for challenging situations a speciality of hers.
Chloe loves to travel. Over the years her backpack has been retired and she now seeks out the comfort of a hotel rather than an overnight bus journey, but her love of seeing new places and experiencing different cultures remains.
Never one to turn down an adventure, Rosie has been lucky enough to scuba dive with giant Manta Rays in Bali, ski through thigh-deep powder in Canada and hike to Everest Base Camp in Nepal.
After more than four years working on the Ski Club of Great Britain’s magazines – as deputy editor of Ski+board and founder and editor of Elevation – she moved into the world of travel PR and has spent several years making her journalistic nose work wonders for adventure brands, ski resorts, self-catering companies and guided-tour specialists.
French-born, Marion has called the United States, Canada and the UK home. She has an MBA in international marketing and has worked for more than a decade helping global travel brands navigate the world of content marketing. At Family Traveller she headed a digital strategy to introduce new products into the magazine and at the Evening Standard, she created bespoke solutions with an emphasis on experiential campaigns. She has expertise across all channels, including social media (from Podcasts to Instagram), allowing her to advise on the most effective strategies for her clients. Her itchy feet often take her to the Alps in the winter (her favourite resort is Val Thorens), but in the summer, the ocean calls…
Having fallen in love with Italy’s cuisine, coffee and snow-perfect mountains during the three years she spent living in Bologna, Emma’s combined her biggest passions since returning to London and introducing a high-octane dimension to the Heaven team.
With eight years’ experience turning innovative event ideas into reality and negotiating far-reaching partnership deals between her travel, ski and food brands and the likes of Sony Pictures, Land Rover and Urban Outfitters, clients can count on her pop-up creations to convert into column-inch grabbing occasions.
Another travel veteran and Alpine enthusiast, Sharon brings 25 years of operational, hospitality and marketing expertise across the leisure industry to the team.
Having worked her way up the slopes from tour guide to managing large ski resorts for major UK operators, she soon found her organisational and training skills in demand by the big-name sponsors of global sporting events such as the Olympic Games in Torino, Beijing, Vancouver and London 2012 as well as high-profile music festivals.
All of which makes Sharon perfectly placed to help create memorable events, from journalist trips and industry gatherings to press conferences and client training sessions.
Our very own Eddie ‘the eagle-eyed’ Andrews could be described as the organisational and strategic backbone to Heaven Publicity. So, whilst the team have their heads facing upwards in constant pursuit of the perfect story angle, impactful event or timely trend, Edward’s eyes are always firmly pointed downwards to deliver clients the all-important results.
With 17 years working for a prestigious merchant bank, a regular presenter for the Chartered Institute of Marketing and with countless financial articles under his belt, Edward rounds up all of the team’s coverage, making sure that clients receive their articles and reports in a timely and eye-catching manner.
A life-long Verbier-goer, James brings his passion for travel, sport and writing to the Heaven team (as well as his own blend of frenglish). Taking a year out from his Politics degree, James is getting stuck into the world of travel PR, learning invaluable inside knowledge from the fun, experienced team at Heaven Publicity. When he’s not working, he can often be found playing rugby, surfing or skiing. He also enjoys photography and is hoping to find the time to start playing the guitar…again.
With a remarkable ability to sniff out every story lead with a potential for adventure, Arthur’s passion for the outdoors, natural curiosity about the world around him and relentless energy shine through everything he does. A founding member of Heaven Publicity’s sociable and well-groomed pack, our intrepid explorer’s dogged determination means he can be counted on to launch himself enthusiastically into every new project.
Best of all, given his wholehearted devotion to making people happy, this fun-loving fellow embodies Team Heaven’s trademark spirit of playful professionalism and ability to work just as hard as it plays.